Khristopher Brooks has been using Facebook and MySpace longer than he has been a professional reporter, so it naturally made sense for him to use social networks for his job when he became a full-time reporter two years ago.
Brooks is an education reporter for the Omaha World-Herald. He is often writing about higher education institutions like the University of Nebraska. Colleges and universities are home to many students who regularly use social networks for communication. It made sense for Brooks to utilize the same social networks that students were using.
Facebook in particular has allowed Brooks to report certain stories faster and find more students to interview. Using Facebook, he can find students, down to individual majors, for instance. If he needs to talk to a student who is a business administration major, he can go on Facebook and find one, instead of spending hours on campus trying to find students.
"If I had a particular story that really needed student comments, it might take a whole day of walking around Lincoln, Nebraska -- perhaps finding someone, perhaps not," Brooks said. "You would hope so, but if you don't, that's a whole wasted day."
With Facebook, he can sit at his desk, and search for students by major, hometown, sports, activities and other fields. Brooks asked Nebraska for a student e-mail account so he could join the universities network on Facebook. This has allowed him to search through thousands of students profiles.
Without the Nebraska e-mail address, Brooks would be much more limited in the amount of data he could see and search through. For certain stories, this access has been invaluable.
"If I just need a random student quote from anybody who goes to school there, I can just walk on campus and get that face-to-face quote, which is always better," he said. "But if I need a specific type of student -- specific major, specific class, specific interest, specific age -- that's been an amazing resource for me. Unprecedented."
He said social networking allows him to write more authoritatively and get more students into the paper. He can get a lot more students into his stories now because it's much easier to find the students he needs, which he thinks is really important.
In his current newsroom, it's a bit unclear how editors feel about using social networks in the reporting process. At his old paper, a lot of his coworkers used social networks to help improve their reporting, but social networking is a new frontier for newspapers. Most papers are still forming policies about appropriate use of social networks for work proposes.
"We still have this situation where all the top editors are the old people," he said. "And they just haven't fully embraced how online can help our jobs."
He tries to stress to his editors that he uses Facebook as a starting point. He uses it as a way to contact students via e-mail, the phone or in person. He does not quote people's profiles.
Brooks believes part of the problem is that many editors just haven't used Facebook or MySpace, and so they have misconceptions about what they are about. There is a large fear of the unknown. He thinks they just need to be exposed to social networks and use them.
"Everybody who has a Facebook profile are younger reporters," he said about his paper. "That just goes to show that [the people who are wary about social networks] don't know what this is about."
At Beat Blogging, we have found different social networks work better for different beats. Facebook was originally a college-only social network. It is well suited for education beats.
Twitter is a poor social network for local beats because it does not have a lot of users, but it can be very helpful for national beats. It has been very helpful in helping me report for Beat Blogging.
I have yet to find anyone who really finds MySpace helpful for beat reporting and beat blogging, but Brooks does occasionally use it. Others have found value in using Delicious to find and share content.
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